LakeSunapeeLiving.com

The Insider’s Guide to New Hampshire’s Lake Sunapee Region

Our flagship website features four seasons of Lake Sunapee area attractions, art, culture, entertainment, recreation, shopping, and dining.

Role: Lead Web Designer
Scope: Full website design, structure, and brand platform

Problem
The brand needed a central hub to showcase local businesses, lifestyle content, and services around Lake Sunapee without feeling cluttered or overwhelming.

Approach
I designed a clean, content-first experience that balances editorial storytelling with business discovery. Focus was placed on intuitive navigation, strong visual hierarchy, and scalable structure for future growth.

Execution

• Built a flexible WordPress architecture to support listings, blogs, and business features
• Created a consistent visual system to unify diverse local content
• Optimized layout for readability and mobile-first browsing

Outcome
The site now acts as a polished digital hub for the region, improving discoverability for local businesses while maintaining an engaging user experience.

OldMansJunk.com

Character-driven e-commerce that turns browsers into buyers. Built on Duda, this vintage shop combines bold personality with intuitive shopping. Every click is an adventure through secondhand treasures.

Role: Lead Web Designer
Scope: Branding alignment, UX design, conversion-focused layout

Problem
The business had a strong personality (radio ads + humor) but lacked a website that captured its voice or converted visitors into customers.

Approach
Leaned heavily into brand personality—bold, humorous, and memorable—while ensuring the site still clearly communicated services and drove action.

Execution

• Duda One based site
• Designed a high-impact homepage with strong messaging and personality
• Simplified user flow to make contacting and understanding services effortless
• Balanced humor with clear calls-to-action

Outcome
A distinctive, memorable website that reflects the brand’s identity and improves customer engagement and conversion potential.

LakeInnSunapee.com

Hospitality website that books rooms. Calming visuals, seamless navigation, and modern design showcase the Lake Inn Sunapee experience. Guests can explore, book, and plan their stay effortlessly.

Role: Lead Web Designer
Scope: Full redesign, UX modernization, hospitality experience

Problem
The existing website felt outdated and didn’t reflect the charm or quality of the inn, limiting its ability to attract bookings.

Approach
Focused on creating a calm, inviting digital experience that mirrors the physical stay—prioritizing imagery, simplicity, and trust-building elements.

Execution

• Duda One powered site
• Redesigned layout to highlight rooms, amenities, and location
• Improved booking flow and clarity of key information
• Enhanced mobile experience for travelers browsing on the go

Outcome
A modern, welcoming site that better aligns with guest expectations and supports increased booking confidence.

CarrollArtGallery.com

Art gallery meets online store. Clean, elegant design lets David M. Carroll’s artwork shine. High-resolution images, detailed descriptions, and seamless e-commerce for art collectors.

Role: Lead Web Designer
Scope: Visual design, UX refinement, brand elevation

Problem
The gallery needed a website that felt as refined and curated as the artwork it ներկայացed.

Approach
Designed a minimal, gallery-style experience that lets the artwork lead, while maintaining structure for usability and navigation.

Execution

• Created a clean, distraction-free layout
• Focused on typography, spacing, and imagery presentation
• Structured navigation for easy exploration of artists and collections

Outcome
A sophisticated digital presence that enhances the perceived value of the gallery and its artists.

BubbasBarAndGrille.com

Restaurant website that makes mouths water. Bold colors, appetizing food photography, and easy menu navigation. Customers can see what’s on tap and what’s on the grill before they walk in.

Role: Lead Web Designer
Scope: UX redesign, menu structure, brand modernization

Problem
The site needed to better reflect the restaurant’s energy while making menus and key information easy to access.

Approach
Prioritized usability and speed—especially for mobile users—while reinforcing the brand’s casual, fun atmosphere.

Execution

• Simplified menu navigation and improved readability
• Designed a mobile-first layout for quick access to hours, location, and specials
• Strengthened visual branding with updated imagery and layout

Outcome
A more user-friendly, engaging site that makes it easier for customers to take action (visit, order, or explore).

EatAtTheCourthouse.com

Restaurant website with menu and location info

EThorCarlson.com

Artist portfolio and gallery website

FantasticFractals.com

Digital art showcase and sales